Our Mission
by Beige was created for:
- Purposeful Design: Minimalist, premium fabrics.
- Affirmation: Mirror-message embroidery as daily empowerment.
- Fashion Ethos: Limited production, timeless style

Inspired by the Law of Attraction, every piece carries a hidden message, carefully embroidered in reverse, so you see it reflected back to you — when you need it most.
When you catch your reflection, you’ll see that subtle “BELIEVE” message— because your future starts with how you see yourself.
Our Commitment to Mental Health
A portion of every by Beige sale supports mental health in Australia. We’re proud to donate to Beyond Blue, helping provide emotional support for those navigating anxiety, depression, and overwhelm.
Because believing in yourself shouldn’t feel lonely.
We’re here to wrap you in softness — and help bring more of it into the world.
Warmly,
Christie
Founder, by Beige